Derek, what you must understand is that this little scroat gets everywhere.
He advertises for Sainsburys (big supermarket chain), using his friends and family and being unbearably cheerful (which we Brits don't like).
The bookshops are stuffed with his cookery manuals, each one bearing his supremely punchable face.
He used to play drums in a band called Scarlet Division, who only achieved any popularity because he was in it. Their single barely troubled the Top 100, meaning it would have sold only a few dozen copies. Probably to the afore-mentioned friends and family.
He has released an album called "Jamie Oliver's Cookin': Music To Cook By".
He talks like he's a London Cockney Wide-Boy, even though he was brought up in a middle-class home in Oxfordshire.
He is commonly referred to as "Fat Tongue", on account of his oversized facial appendage which is always covered in too much saliva.
He uses irritating words and phrases like "pukka", "lovely-jubbly" and "sorted". Purely because he thinks it's "cool" and "down wiv da kidz".
If you need any further convincing on how much he is reviled, go here:
http://www.dogbomb.co.uk/board/showthre ... genumber=1
Glad I got that off my chest. Where's my valium? I'm having a bad day...